The sustainability trend, characterised by consumers seeking food and beverage products perceived as having a lesser impact on the environment, is waning as shopper concern shifts to saving money in the face of significant inflationary pressures.
The tremendous pressure on companies to offset rising costs by raising prices prompted acclaimed global research company Veylinx to investigate the impact this would have on popular cereals like Kellogg’s Frosted Flakes and Nestlé's Cheerios.